THINK TANK COMPETITION

 
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Project Overview

In summer 2019, I interned at Citi as a UX Intern in Tampa. My internship cohort consisted of 40 interns with different roles across the organizations. The internship project management team divided the interns into groups of 4-5 for the Citi Think Tank Competition. We were given a budget of $35,000 and were expected to come up with creative solutions to market Citi's presence in the Tampa Bay area. After conducting tons of research and analysis over the three months, my team made it passed the first 2 presentation rounds, leading to the finals. My team, '55 Wall Street', won 2nd place in this competition.
 

My Contributions

Research on determining the potential target market. I was also responsible for the 'Case competition' section of the project. I created the project plan for the competition and designed the poster for the case competition showcase. I also was one of the main presenters when presenting our project up till the final round.

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Executive Summary

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Problem: After 20+ years, a significant number of tampa residents and surrounding areas are unaware of the presence of Citi's corporate location in Tampa Bay as well the company's constant efforts of bettering the local community

Target Market: For our project, we selected students of all ages as out target market

Solution: Our proposed solution for Citi is to create an education-focused project model, consisting of projects for each age group, that will help develop students and nurture the talent present in the Tampa Bay area

Result: By creating events and activities for students and their families to participate in, we can promote stronger awareness of Citi's corporate presence in tampa, create wide scale community involvements, and a projected increase in media engagement from 1.3% to 5.4%

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PROJECT 1 - Elimentary and Middle School Students

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Revitalization - Mural Activities and Community Clean Up

Goal:  To create a presence in the local, under-funded schools to promote creativity among all students so that we can create a long - lasting impact.

Logistics:

  • Private muralists to be hired

  • Organize a painting event for students, faculty and volunteers

  • Global community day cleanup

Location: 

  • Sulphur Springs K-8 Community School

  • Slight Middle Magnet

Social Responsibility: Through this initiative, the firm will be fulfilling its civic duty and strengthening the local community.

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PROJECT 2 - High School and College Students

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PROJECT 3 - Event for students of all ages, including family and friends

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Outcome and Results

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